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Measurement Solutions Appointed UK Reseller for Cognitive Design by CDS
New partnership brings AI-augmented engineering design automation to UK manufacturers, helping engineering teams accelerate concept development, optimise performance and reduce development time.
Silverstone, UK – 6th October 2026 – Measurement Solutions Ltd (MSL), a leading provider of advanced engineering measurement and manufacturing technologies, has been appointed the official UK reseller for Cognitive Design by CDS, an AI-augmented engineering design platform designed to accelerate and optimise the development of mechanical and thermal components.
The partnership marks another significant step in Measurement Solutions’ strategy to provide customers with best-in-class engineering technologies across the entire product development lifecycle, from concept and design through to manufacturing and inspection.
Developed by Cognitive Design Systems (CDS), the Cognitive Design platform enables engineers to accelerate and automate aspects of concept exploration by combining generative design, embedded simulation, manufacturability analysis and cost evaluation into a single intelligent workflow. Rather than manually creating and evaluating a handful of concepts, engineering teams can rapidly generate, simulate and compare dozens of manufacturable design variants in hours instead of weeks.
The software has been developed for organisations designing lightweight structures, battery enclosures, heat exchangers, electronics housings, engine components and other high-performance mechanical and thermal parts across industries including aerospace, automotive, industrial manufacturing and advanced engineering.
As the official UK reseller, Measurement Solutions will provide far more than software licensing. Customers will benefit from personalised demonstrations, technical consultancy, implementation support, onboarding, training and ongoing engineering expertise to help organisations successfully adopt the platform and realise measurable engineering improvements.
Andrew Tagg, Managing Director at Measurement Solutions, said:
“Engineering teams are continually being asked to develop lighter, more efficient products while reducing development time and controlling costs. Cognitive Design allows engineers to explore significantly more design possibilities at the earliest stage of development, where the biggest engineering gains can be achieved.
We’re delighted to become an official UK reseller for Cognitive Design by CDS. Combined with our technical expertise and customer support, we’re excited to help UK manufacturers unlock the full potential of this technology and accelerate innovation”.
Cognitive Design has already delivered measurable results across real-world engineering programmes, with users reporting significant reductions in engineering lead times, substantial engineering time savings, increased concept exploration and component weight reductions. By integrating generative design, simulation and manufacturability into a single workflow, engineering teams can make faster, data-driven design decisions while maintaining complete engineering transparency through deterministic, physics-based analysis.
The appointment further strengthens Measurement Solutions’ software portfolio and reflects the company’s commitment to delivering innovative technologies that enable engineers to design, manufacture and validate products more efficiently.
Organisations interested in learning more about Cognitive Design by CDS or arranging a personalised demonstration can visit: Cognitive Design by CDS at Measurement Solutions
About Measurement Solutions
Measurement Solutions Ltd (MSL) is one of the UK’s leading providers of advanced metrology, 3D scanning and engineering software solutions. Working with customers across aerospace, automotive, defence, energy, medical, manufacturing and research sectors, the company supplies industry-leading technologies that support the complete engineering workflow, from product design and reverse engineering through to dimensional inspection and quality control.
Alongside world-class technology partners, Measurement Solutions provides expert technical consultancy, training, implementation and ongoing customer support, helping organisations improve productivity, accelerate innovation and increase manufacturing confidence.
For more information, visit: Measurement Solutions
About Cognitive Design by CDS
Cognitive Design by CDS is an AI-augmented engineering design automation platform developed by Cognitive Design Systems, a French engineering software company specialising in concept exploration for mechanical and thermal components. The platform combines generative design, embedded structural and thermal simulation, manufacturability analysis and cost evaluation within a single engineering environment, enabling engineers to rapidly generate, compare and optimise manufacturable design concepts.
Built for high-performance engineering applications across industries including aerospace, automotive and advanced manufacturing, Cognitive Design helps organisations accelerate product development while delivering measurable improvements in performance, weight reduction and engineering efficiency.
For more information, visit: Cognitive Design Systems
